Led Paramount’s Direct-to-Consumer Initiative

When Paramount Pictures piloted a direct-to-consumer strategy to develop a new brand identity and forge direct relationships with consumers, Ajay was tapped to lead the entire effort from strategy to through execution.

    Action

  • Conducted focus groups with customers and retail partners (iTunes, Amazon, Vudu etc.) to determine user needs, desired experience, perceptions of studio-branded storefront as well as potential sales.
  • Developed business plan & financial projections and presented to Sr. Management

Results

  • Paramount became the first studio to offer digital versions of its UltraViolet-based movies at ParamountMovies.com
  • Platform launched with 60 new-release titles on SD, HD, VOD, EST, ioS and Android formats and quickly ramped up 250 titles within four weeks

Ajay is a true pleasure to work with. He possesses a deep understanding of the evolving digital landscape, from both technical and business perspectives. Ajay’s keen insights and introductions to his network in India were invaluable to me, and would recommend him without hesitation for any role that demands a combination of technical expertise and business development acumen.¬†
Tom Renger, Paramount VP Business Planning & Development