Secured Academy Award Wins for ‘Dallas Buyers Club’

Focus Features wanted to secure Academy Award wins for ‘Dallas Buyers Club’

Actions

  • Develop a strategic media plan to purchase influential websites and blogs during key dates targeting Academy voters
  • Produce video reels highlighting performances and attributes geared towards Academy nominations and wins, and distribute the content across entertainment sites via digital publicity methods
  • Create media materials highlighting performances, accolades and wins for placement into media plans.

Results
Secured Academy Award wins for:

  • Matthew McConaughey (Best Actor in a Leading Role)
  • Jared Leto (Best Actor in a Supporting Role)
  • Adruitha Lee & Robin Matthews (Best Makeup and Hairstyling)