Secured Academy Award Wins for ‘Dallas Buyers Club’
Focus Features wanted to secure Academy Award wins for ‘Dallas Buyers Club’
Action
- Develop a strategic media plan to purchase influential websites and blogs during key dates targeting Academy voters
- Produce video reels highlighting performances and attributes geared towards Academy nominations and wins, and distribute the content across entertainment sites via digital publicity methods
- Create media materials highlighting performances, accolades and wins for placement into media plans
Results
Secured Academy Award wins for:
- Matthew McConaughey (Best Actor in a Leading Role)
- Jared Leto (Best Actor in a Supporting Role)
- Adruitha Lee & Robin Matthews (Best Makeup and Hairstyling)
